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Eric van Welij, Sr.

Director Always Available product
Nike EMEA

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Day 2

Friday, January 5th, 2018

12:00 PANEL DISCUSSION: How can you use packaging as a brand differentiator as part of your delivery proposition?

Panellists will put forward their thoughts and experiences and you will then have the opportunity to pose questions and take part in interactive roundtable discussions to discuss the growing opportunities and threats posed by increasing customer demands. Take away different approaches to key challenges from your fellow industry peers and ask the experts what they think!

How to use packaging as a tool to delight the customer
How to enhance the customer experience with unique and beautiful packaging
How to bringing a personalised touch to the online shopping experience