Frederik is a co-founder of Picnic, the world’s fastest growing online supermarket with a unique business model and a highly engaged customer base. Our mission is to make grocery shopping simple, fun, and affordable for everyone. Beyond that, we love working towards a greener future by using cutting-edge warehouse technologies and running a 100% electrical fleet of delivery vans. 

Prior to Picnic, Frederik was the co-founder of Fredhopper, a leading Personalisation software provider.