The story of Ahold’s rise to become one of the biggest eCommerce players in the Netherlands is well documented. Perhaps lesser known is how the company’s back office has managed to transform its delivery proposition to keep pace with online sales growth. In this session, Patrick will give an insight into Ahold’s journey and offer lessons that you can apply in your own business.

• Our beginnings: the first dark stores
• How we expanded our delivery offerings
• What we learned from Ocado, Tesco, Alibaba and others
• Keeping pace with demand: what’s next?